Without even opening the pouch, the fruity aromas just hit me! I open and I am not sure if it’s merlot, but definitely hibiscus & strawberry come to mind. Aroma is one thing and flavour is another so after inspecting the colour of the infused liquor, I smell & sip. Taste is not harsh at all unlike other blended or aroma infused teas! I bought this to gift to some people who likes strong blended teas, but I think I might keep some for my hubby. Could be even a nice tea to share with tea geeks I know.